2019: Pinterest reveals that it's banned search results for vaccines and dubious cancer cures 2017: and I write about health misinformation on Pinterest, which the platform says is only a minor problem įeb. Please note: Pinterest is definitely not perfect, as this 2017 BuzzFeed piece makes clear. “ Here’s to Ozoma and her team for standing up to them.“ “The only folks who lose in this decision are ones who, if they had their way, would trigger a global health crisis,” Casey Newton wrote in his newsletter The Interface. The process is time-intensive and expensive, in part, because the artificial-intelligence technology required to automate the process doesn’t yet exist, Ms. Training documents for reviewers and enforcement guidelines are updated about every six months, according to the company. The reviewers rely on information from the World Health Organization, the federal Centers for Disease Control and Prevention and the American Academy of Pediatrics to judge the veracity of content, the company said. Pinterest trains and uses human reviewers to make determinations about whether or not shared images on the site, called pins, violate its health-misinformation guidelines. The Journal describes Pinterest’s rigorous process of determining whether content violates its health misinformation guidelines, and oh boy does it sound unbelievably different from anything that Facebook or Twitter does. Users simply cannot “pin” a link to or the “alternative health” sites, or if they try, they receive an error message stating: “Invalid parameters.” “If there’s a website that is dedicated in whole to spreading health misinformation, we don’t want that on our platform, so we can block on the URL level,” Ozoma said. ( Hashing applies a unique digital identifier to images and videos it has been more widely used to prevent the spread of child abuse images and terrorist content.)Īnd the company has banned all pins from certain websites. Pinterest also includes health misinformation images in its “hash bank,” preventing users from re-pinning anti-vaxx memes that have already been reported and taken down. “We don’t want to surface that with search terms like ‘cancer cure’ or ‘suicide.’ We’re hoping that we can move from breaking the site to surfacing only good content. “We are doing our best to remove bad content, but we know that there is bad content that we haven’t gotten to yet,” explained Ifeoma Ozoma, a public policy and social impact manager at Pinterest. “Freedom of speech versus freedom of reach.” Pinterest got a positive spate of publicity Thursday as a couple different outlets reported on its policy (“which the company hasn’t previously publicly discussed but which went into effect late last year,” per The Wall Street Journal) of refusing to surface certain “polluted” terms like “vaccine” and “suicide” in search results. This weekly roundup offers the highlights of what you might have missed. The growing stream of reporting on and data about fake news, misinformation, partisan content, and news literacy is hard to keep up with.
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